FranklinDalkeIntelligence. Strategy. Execution.

Practical reading forhome-services owners

Guides to the decisions behind running and growing your business.

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FD / INTELLIGENCE — ILLUSTRATIVE ONLY

See how research
guides a business decision

“Which parts of our existing HVAC territory deserve more investment?”

This example describes the structure of a study. It contains no live market findings or client results.

01 / FRAME

The decision

Define the service mix, current coverage, travel constraints, technician capacity, and budget with the owner.

02 / RESEARCH

The evidence

Assess housing stock, climate, household characteristics, permits, competitors, and available company performance data. Record sources, dates, and limitations.

03 / INTERPRET

The comparison

Compare candidate areas using explicit assumptions. Distinguish opportunity, customer fit, buying signals, and evidence confidence.

04 / ACT

The next step

Deliver a prioritized territory brief, decision rationale, uncertainties to validate, and a focused plan for testing the opportunity.
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The map and example brief illustrate our approach; they are not actual market results.