FranklinDalkeIntelligence. Strategy. Execution.

We help independent ownersbuild the business behind their trade

FranklinDalke brings research, planning, and implementation together for home-services businesses.

Meet our team

Our mission

Give independent home-services owners the information, support, and coordination to build stronger businesses while staying in control.

Meet the people
behind FranklinDalke

Darius Franklin

Darius Franklin

Darius Franklin is a co-founder of FranklinDalke, where he focuses on market intelligence, commercial strategy, and technology-enabled research.

His background spans competitive intelligence, business development, CRM administration, digital strategy, website design, and the application of artificial intelligence to research and decision-support workflows. He has supported organizations across commercial and national security environments, developing analytical frameworks, market assessments, executive reporting, and business systems designed to improve how complex information is translated into action.

At FranklinDalke, he brings that experience to helping clients identify attractive markets, companies, customers, and growth opportunities through rigorous research and data-driven analysis.

Hunter Dalke

Hunter Dalke

Hunter Dalke is a co-founder of FranklinDalke, where he focuses on quantitative analysis, commercial strategy, and data-driven decision support.

His background spans revenue operations, pricing strategy, forecasting, market research, financial analysis, and business intelligence, with experience developing analytical models and executive reporting used to evaluate market performance and identify growth opportunities. He has worked extensively with CRM, enterprise, and analytics systems to transform complex sales and market data into practical commercial insight.

At FranklinDalke, he brings a rigorous quantitative perspective to market selection, customer and company analysis, opportunity prioritization, and strategic growth research.

One plan for the work
behind your business

An owner can know the trade inside out and still need help with market research, marketing, software, or operating decisions. Finding that support should not mean carrying the full burden of coordinating several disconnected providers.

FranklinDalke applies a general-contractor approach to the business itself: understand the job, build the plan, handle work where we are best suited, and coordinate appropriate specialists for the rest.

For example, a website project should reflect the customers you want, connect to the way inquiries are handled, and support the systems the team actually uses. We look at those connections before treating each piece as a separate assignment.

How we work
with owners

Start with the decision

We clarify the question, the options, and what a useful outcome would look like before choosing the work.

Bring the right people together

We recommend tools and specialists based on the business need, including the capabilities you already have.

Stay involved in delivery

We connect priorities, responsibilities, and review so the plan can become useful work.

Tell us what you are
working toward

We can start with the business question that matters most to you.

FRANKLINDALKE / INQUIRIES

What is
next for you?

Start with your business and the decision you are trying to make.

Use this form to prepare a downloadable inquiry. Your details are not sent to FranklinDalke.

This form does not send your details or sign you up for marketing.
FD / INTELLIGENCE — ILLUSTRATIVE ONLY

See how research
guides a business decision

“Which parts of our existing HVAC territory deserve more investment?”

This example describes the structure of a study. It contains no live market findings or client results.

01 / FRAME

The decision

Define the service mix, current coverage, travel constraints, technician capacity, and budget with the owner.

02 / RESEARCH

The evidence

Assess housing stock, climate, household characteristics, permits, competitors, and available company performance data. Record sources, dates, and limitations.

03 / INTERPRET

The comparison

Compare candidate areas using explicit assumptions. Distinguish opportunity, customer fit, buying signals, and evidence confidence.

04 / ACT

The next step

Deliver a prioritized territory brief, decision rationale, uncertainties to validate, and a focused plan for testing the opportunity.
FRANKLINDALKE

Privacy & inquiries

The inquiry form runs in your browser. It does not send your details to FranklinDalke, a CRM, or an email provider. Your inquiry stays in memory until the page reloads, and you can choose to download a text copy.

This site does not use application analytics, advertising trackers, or browser storage. The hosting provider may process ordinary request information to serve and protect the site. The inquiry form currently prepares a local summary; it does not submit a request.

The map and example brief illustrate our approach; they are not actual market results.