Founder's green
#203C34 · Primary identity, dark sections, CTAs.
Quiet strength.
Clear purpose.
A stately identity for an intelligence-led business partner. Architectural proportions, a serif FD monogram, and a grounded palette connect institutional discipline with the independent businesses we serve.
Parchment
#F2EFE7 · Main background, reversed text.
Limestone
#DEDBD0 · Secondary surfaces.
Weathered brass
#9C8964 · Rules and decorative accents.
Field sage
#ADB7A1 · Support tones and map detail.
Carbon
#252B27 · Body copy and fine detail.
An enduring wordmark.
An architectural signature.
The custom vector monogram brings F and D into a single framed composition. Use the full FranklinDalke name at first introduction; reserve the monogram for small signatures, favicons, and document marks. Keep clear space of at least one quarter of the mark’s width and a minimum size of 32 CSS pixels for the complete framed mark.
Georgia sets the editorial voice; Arial keeps navigation and practical information direct. Brass is an accent, not a body-text color. Forest and carbon on parchment form the main readable pairs. Use calm, desaturated architectural photography and generous space. Avoid invented heritage dates, awards, client logos, and promises of guaranteed growth.